Friday, 4 May 2012

Read the Latest Bra News

Elomi at Debenhams

I get heaps of emails informing me of the latest bra news but I just don't have time to blog everything so have decided to do a weekly bra news post to keep you updated.

Curvy Kate Star in a bra Winner Announced

Curvy Kate announced their Star in a Bra Winner for 2012. Congratulations to Sophie Morgan who wins a one year modelling contract with Curvy Kate beating 1000 hopefulls to win with 904 votes in the 12 week search.

Sophie will front the new Spring/Summer 13 collection and their latest marketing and promotional campaign, as well as taking part in the season’s trade shows.

She will also appear on sites such as Debenhams, Very, Figleaves, New Look in the upcoming seasons.

Figleaves and Claudette

Keep an eye out on in June as they will be stocking US lingerie brand Claudette one of my favourite Indie lingerie brands. Figleaves’ buyer Agnes Dewhirst saw the brand when she was at the Lingerie Collective trade show in January this year. will stock Claudette's neon Dessous collection and also the En Dentelle Intense line for AW12, which features black lace over satin.


Panache Lingerie has partnered with UK breast cancer awareness charity CoppaFeel! an orrganisation set-up to help educate women on the importance of checking their breasts regularly and knowing the signs and symptoms of breast cancer.

Panache will be donating a percentage of the sales from its new pink Panache Sports bra to the CoppaFeel! cause. Panache plan to donate to a specific project named, The Boobettes.

The Boobettes are a group of young women that have all been affected by breast cancer in some way and will visit places such as schools, colleges, youth centres and offices to educate people about the importance of getting to know your boobs.

What Katie Did

Faux vintage lingerie brand What Katie Did Glamour Corselette can been see in the June issue of Vogue worn by both Helena Bonham Carter and Kate Moss

What Katie Did founder Katie Halford said: "It was a nice surprise - we knew we had a heavily customized Glamour Corselette in June's edition, but didn't realise it was worn by Kate Moss, so that was great."

Wondebra UK

Wonderbra has launched a new site, with the domain which showcases the full Wonderbra collection and replaces the previous website:

Freya and Cybher

Freya is sponsoring the female blogging event Cybher which will take place on the 12th of May. Cybher showcases the skills and talents of women who blog with all genders, ages and levels of experience welcome.

Freya will present its Spring Summer 2012 lingerie, swimwear and lounge wear collections to the bloggers with the brand's team of expert bra fitters on hand to provide professional fittings as well as fitting advice.

Freya is continuing to work hard to raise awareness about the importance of a perfectly fitting bra and how to maintain good breast health.

Elomi at Debenhams 

Debenhams department store has lauched Elomi as their first plus size lingerie brand (pictured above).

Elomi is designed for the fuller figured woman which will be available in Debenhams department stores nationwide. A survey of fuller figured women at Plus London, the UK’s largest plus size blogging event revealed that there was ‘a big lack of lingerie for plus size figures’ in the market.

Fuller figured women were asked where they shop for lingerie and most said it was online but they would prefer to shop from a store.   Elomi provides bras from a D to K cup with a 34-46 back, as well as matching briefs up to a UK size 26.

There you go now you have all the latest bra news in the large cup, full figured bra world.

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