Saturday, 12 May 2012

Get the latest Bra News



Marlies Dekkers launches in Harrods Department Store


Marlies Dekkers is a luxury Dutch lingerie brand which is a little out of the norm for me as they are pricey but Dekkers designs bras up to a G cup and underwear up to XXL God bless her.

Dekkers entire Undressed collection and part of the mainline range will be available at the iconic  Harrods department store where the launch event took place on May 9th and was attended by Marlies Dekkers herself.  If you can't get to the store you can buy Marlies Dekkers online.

Dekkers A list celebrity fans include Victoria Beckham (pictured above in Marlies Dekkers Space Odyssey Bra Set), Lindsay Lohan, Lady Gaga & Britney Spears.


Win Freya lingerie or VIP festival tickets

 

Freya and Glamour have a few great prizes up for grabs.

You could win:

2 VIP weekend tickets to Parklife festival
3 lingerie sets from Freya's new collection
A pair of Hunter Original wellies & a poncho
A nights stay in a luxury hotel
Plus, more festival goodies

Fill out the form for the Freya competition to win Freya lingerie and VIP festival tickets to Parklife,
entries close 27th of May so don't leave it to the last minute do it now. Good luck!


Curvy Kate available at New Look


Fashion chain New Look has announced they will sell Curvy Kate on their website. The retailer will stock Curvy Kates bestselling pieces including Princess and Portia and its new everyday collection, Daily Boost.


Triumph Lingerie creates world's coolest bra

 

 

Triumph Lingerie have been a bit bored lately so they decided to come up with the crazy idea of a cooling bra which has gel pads in the cups to keep you cool!

The idea came when Triumph decided they wanted to reduce the amount of air conditioning used in the country, after last year’s Fukushima nuclear power crisis led to a national power shortage.

The Super Cool Bra is modelled on a mini fishbowl and features a wind chime and a sprig of mint.

A miniature fan and tiny bamboo ladle are attached to the bra in case you might want to create a slight breeze or splash your body with water!

The bra’s gel pads must be placed in the freezer for two hours before you insert them into the bra. The pads can be re-used multiple times. I think these people need to go out more!   (Image from Lingerie Insight)


Boux Avenue Going from Strength to Strength


Boux Avenue which was started by Dragon's Den star Theo Paphitis will open a new store in Bath's Southgate on May 24th.

This store will be the twelfth to open with the chain having only been launched last year.

The stores are very elegant and have a special feature in the fittings rooms where you have a choice of different light settings which emulate day, dusk and night.  Hmmm I wonder if this is increasing sales.


Creaseys rewarded for finding a Star in a Bra


Channel Island department store Creaseys, which is 113 years old has been rewarded with £1000 (AUS$1600) worth of retail stock for finding Curvy Kate’s newly crowned Star in a Bra, Sophie Morgan.

Store bra fitters encouraged the local girl to apply for the competition with Morgan appearing in regular social posts and local press for the two month period.

Sophie will model with Curvy Kate for the next two seasons as its ‘curve ambassador’ and will front the next Spring/Summer 2012 campaign.  She is also looking to make an appearance at Creaseys’ department store as part of a fitting and confidence campaign.

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