Tuesday, 20 March 2012

Curvy Kate Star in a Bra launches in the US


Curvy Kate which caters to larger size bras from D - K Cup has finally launched it's Star in a Bra competition for the US. It all starts on 5th of April.

Having launched the brand in the US from August last year they already have 1500 fans on Facebook and sell their wares in over 50 stores and on lingerie giant BareNecessites.com.

Since then fans begged for the Star in a Bra competition to be launched in the US and Curvy Kate heard their pleas and said yes it will be, and it was on!

To enter the competition all you have to do is go to the Curvy Kate Facebook page where you upload images of yourself in lingerie to enter. There will be a shortlist of 30 girls who will be drawn and then the finalists will face a public vote where fans then get to chose their favourite natural D+ woman.

The winner of the competition will be flown to the UK to be involved in marketing campaigns with the UK and Australian Winners.

The average American breast size is above a D cup with the average dress size a 14 or larger yet companies still choose models who are on average 23% thinner than the average US woman. So this competition is perfect for the American market to address this problem.

So will you be the next Miss Curvy Kate America?

Let me know if you will or won't enter the competition. We might just need to give you a gentle push in the right direction.

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