A record 300 curvy girls have applied to be the next Curvy Kate within the first three days of the Star in a Bra competition.
The way to enter the competition is online through Facebook where you upload five lingerie or swimwear images. So far there have been over 10,000 page views and over 1500 images have been uploaded since the launch last Thursday, with numbers rising by the hour.
Steve Hudson, Managing Director comments, ‘We are delighted with the response to the competition and are thrilled that so many curvy women are eager to help us show the world how good a shapely figure looks in lingerie.
There have already been dozens of girls who would be perfect for the brand. The best part of the competition is that, it’s not Curvy Kate who decides though – we let our customers choose who they want to see modelling the lingerie they’ll be buying.’
Over the last 3 years Curvy Kate has had some gorgeous curvy girls model for them and who act as ambassadors, promoting the ‘feel good figure’ philosophy. With a 32FF a bestselling bra size for the D plus wholesaler, Curvy Kate are looking forward to finding the next face and body of the brand.
The entry stage of the competition will run until the 16th March. To enter upload you pictures here on this Facebook page. You don't have to wear Curvy Kate Lingerie but you can find a few new pieces if you choose.
The Top 30 will then be chosen by the Curvy Kate panel and guest judge Star in a Bra Winner 2011, Lizzie Haines and top women’s weekly, Best Magazine. The public will then decide on their favourite to become the next Curvy Kate model.
Please not this competition is just for the UK and Ireland. For the US Curvy Kate Star in a Bra competition find details here. There is an Australian one but that is later in the year.
(Article from Lingerie Journal and edited by me.)