Thursday, 1 December 2011

New Freya Swimwear Range Helps Save the Rainforests!



I love anything environmentally friendly and am so excited that Freya Swimwear has launched an environmentally friendly swimwear range.

The Freya swimwear collection helps save the rainforest by using Sensitive Life Soft fabric from the SensitivEcoSystem by Eurojersey. This is a scheme that works to protect and save the world and its habitat with the World Land Trust, and each swimsuit or tankini set made saves half a metre of Atlantic rainforest.

There is only 7 percent of the Atlantic rainforest remaining, which is home to a number of endangered and nearly threatened species, including the Jaguar. The SensitivEcoSystem works to save this rainforest and wildlife habitats.

The eco-friendly collection offers a number of benefits, including quick drying and chlorine resistant properties and performance features such as built-in sports bra support with soft inner cups made from rigid simplex ensuring optimum support and comfort. The swimsuit and tankini also have a crossover racer back with swimwear clasp and back wing which is powernet for anchorage and support.

The swimwear in large cup sizes is available from 30C up to 40H and the tankini up to a 38H with matching short XS-XL.

Ann-Marie Manley from Freya said: 'We’re very excited to be the first swimwear brand to have teamed up with SensitivEcoSystem program. We hope this will encourage others to think about how they can protect the rainforest and its habitat.'

World Land Trust is a worldwide recognised non-profit environmental organisation that aims to save rainforest and wildlife habitats. They do this by providing funds for partner organisations so they can purchase land and establish permanent wildlife. Freya has also been voted company of the month by Sensitive Fabrics.

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