Friday, 14 October 2011

UK Lingerie Award Winners for 2011

On the 7th of September the UK Lingerie Award Winners for 2011 were announced.

The cream of the British lingerie industry celebrated the achievements of its brightest stars with 20 awards presented in categories including  Full Bust Brand of the Year, Best Online Retailer of the Year and Best Swimwear.

There were over 250 people which including celebrities of stage and screen all there for a night of drama, joy, entertainment and celebration.

And the winners are

(drum roll please).............................

Lingerie Brand of the Year: La Perla

New Designer of the Year: Obey My Demand

Independent Directional Brand of the Year: Lascivious

Independent Retailer of the Year: Rigby & Peller

Bridal Brand of the Year: Myla

Best Marketing Campaign: La Senza (Cup Size Choir)

Ethical Brand of the Year: Sweetling Lingerie

Hosiery Brand of the Year: Wolford Tights

Full Bust Brand of the Year: Curvy Kate

Shapewear Brand of the Year: Made by Niki

Men’s Brand of the Year: Calvin Klein

Multiple Retailer of the Year: Agent Provocateur

Most Innovative Brand of the Year: Atsuko Kudo

Maternity Brand of the Year: Cake Lingerie

Post Surgery Brand of the Year: Jamu Australia

Sports Bra Brand of the Year: Shock Absorber

Swimwear brand of the Year: Maryan Mehlhorn

Online Retailer of the Year: Figleaves

Department Store of the Year: Selfridges

Lifetime Achievement Award: June Kenton

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