What is this you ask? It is all about colour and purchasing habits and is called an infographic that shows how colour affects what you purchase.
Yes there is an art and science to everything isn't there. I love pink so if something comes in pink the decision isn't hard but what about the other colours, it also seems that design and key words play a part as well.
I found this graphic on Kissmetrics (click on link to see above infographic a lot clearer) who specialise in infographics. There are more there to amuse and educate you but this one on colour and purchasing habits is an eye opener.